Chief Marketing Officer As CMO, Dave is responsible for establishing the branding strategy, go-to-market plan, digital marketing systems and demand generation initiatives for the Saskarc Group of Companies. Dave is an industry veteran who brings 25 years of executive marketing experience working for both start-up companies and large multi-national corporations in a variety of industries. Dave began his career as a salesperson for an information technology company and since that time has translated his field experience into a wide variety of marketing roles including product management, business development, product marketing and marketing communications. His approach to marketing is to build integrated, data-driven programs that are designed to fuel the growth of the business while helping current and future customers to identify solutions that deliver maximum value. Dave graduated with honors from Kent State University with a BS degree in Rhetorical Theory and Communications.